S3 E143 min
The World in Your Palm
The biggest names in computers go head-to-head in a race to create the first portable computers; through failures, alliances and the return of an American icon, they'll usher in their first ever handheld device.
The Mega-Brands That Built America
Season 3
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10 episodes · First aired 2025-06-01
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Episodes
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Showing 10 at a time
S3 E243 min
The Retail Reckoning
Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.
S3 E343 min
Rise of the Internet Empires
An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.
S3 E443 min
Hardware Warfare
Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.
S3 E543 min
Rise of the Office Machines
To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier and becomes a household name.
S3 E643 min
Photo Bombs
An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.
S3 E743 min
Fight for the Fast Lane
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S3 E843 min
Pants on Fire
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S3 E943 min
Wipe Out the Competition
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S3 E1043 min
Reinventing the Wheel
Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.